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Publicity in Internet with Google Adwords

Google Adwords is a tool that allows to create and to administer campaigns of publicity in Internet under the system of COSTE POR CLIC (CPC) or COSTE POR IMPRESIÓN (CPM).

The system of publicity in Internet of Google Adwords is based on along with showing to announcements the results of the made consultations the finder of Google and/or with the sites search and contents of the network of Google. These announcements, are in the heat of consonancia with the parameters search that introduce in the finder of Google or with the content of the Web sites of the network of content of Google.

If we choose the system of campaigns of publicity of COST BY CLICK, the announcements will be straight next to the results search in the consultations the finder of Google in the lateral one and the superior part of above of the pages of results of the finder.

However if we choose the system of campaigns of publicity of COST BY IMPRESSION, the announcements will be straight in announcements located in the lateral one and the part superior of above of the associated sites webs to the network of contents of Google.

For example, if we looked for “company of publicity in Internet” in google, the system of Google Adwords, will show next to the results of the consultation the finder, (in case of having created the campaign of cost by click) announcements of the type: “Marketing by Internet”, “Publishes its announcements in Internet”, “effective Publicity in Internet” and similars.

If we used he himself example for campaigns based on cost by impression (CPM), the announcements will be of he himself type, but they will appear in specific sites that they have contents on “publicity and marketing in Internet”.

With campaigns of publicity based on the system of cost by click (CPC), the administrator of the campaign can choose:

• The text of the announcement to publish
• The key words of the announcement
• The cost of each click, that is to say, what wants to pay by each click that receives their announcements
• The daily budget of the campaign
• The geographic zone where will be the announcements of Adwords

With campaigns of publicity based on the system of cost by impressions (CPC), the administrator of the campaign can choose:

• The text of the announcement to publish.
• The key words of the announcement.
• The cost by each thousands impresiones.Usted pays independently by impressions, if they click in his announcement or no.
• The geographic zone where will be the announcements of Adwords
• To select the content sites where will be the announcements of Adwords

For more information on the service of Google Adwords you can consult Google Adwords